BARI was born from a moment of confusion—during a routine pediatric visit, we were told not to feed our baby rice. At first, it seemed like ordinary advice. But for us, it challenged something deeply personal. Rice has always been the heart of our meals, our memories, and our culture. The concern, we learned, was due to elevated levels of heavy metals found in rice products grown in several parts of the world, raising safety concerns for infants. For families rooted in Asian traditions, this created a painful dilemma: how do we preserve what’s meaningful without compromising what’s safe?

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That question sparked our mission. At BARI, we create baby food that doesn’t force a choice between nutrition and heritage. We use premium Korean rice—rigorously tested for heavy metals and certified for infant safety—and pair it with real, time-honored Asian ingredients like roasted barley, pear, and balloon flower. Our recipes are crafted to be gentle, balanced, and full of flavor, honoring the foods we grew up with while meeting the highest standards of modern care.

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The name “BARI” comes from the Korean expression “바리바리,” which captures the instinct to pack everything a child might need—food, comfort, and love. That spirit guides everything we do. We believe a baby’s first foods should do more than nourish the body. They should tell a story, carry forward tradition, and feel like home—no matter where in the world you are.